U.S. Figure Skating today announced the launch of its Leave Your Mark national campaign designed to build excitement for the Olympic Winter Games Milano Cortina 2026 while driving increased membership, fan engagement and support for Team USA athletes.
Creating involvement among all stakeholders of the figure skating community – athletes, clubs, members, donors and fans – the Leave Your Mark campaign centers around the impact each person can make on the sport.
The campaign will be inclusive of member engagement through digital and physical toolkits, opportunities for clubs to win appearances by Olympians during the 2026 Olympic Winter Games and fundraising to raise money for the 2026 Olympic Team and their friends and family.
Leave Your Mark highlights Olympic hopefuls through athlete-led content, exclusive inside looks at their training and lives, and targeted media promotion. These efforts are designed to grow fan connection and raise the profiles of the U.S. athletes heading into Milan.
The campaign officially kicks off with Leave Your Mark Weekend at the U.S. Olympic & Paralympic Museum in Colorado Springs, Colorado, June 7-8. This immersive two-day event brings the energy and artistry of figure skating directly to the local community, offering fans a rare opportunity to engage with Olympians, World champions and national team members up close and off the ice, as well as test their skills to see what it takes to be an elite-level figure skater.
“We are so excited for fans and members to engage with this campaign,” said Annie White, chief commercial officer of U.S. Figure Skating. “We developed Leave Your Mark to better tell our athletes’ stories in the runway to the 2026 Olympic Games and support the amazing work NBC is doing to show these narratives. As we head toward a home Olympic Games in 2034, this is the perfect moment to pull back the curtain and help audiences understand a sport in which athleticism and artistry blend together seamlessly. Whether you’re a lifelong fan or discovering figure skating for the first time, we want everyone to fall in love with the sport and get involved, whether that’s becoming a member, buying tickets to our events or tuning in to see who will make the Olympic Team.”
Leave Your Mark centers on four defining pillars of figure skating: artistry, personality, athleticism and community. These themes will be executed through athlete-driven storytelling, grassroots activations and dynamic digital content that showcases the people and performances that make the sport unforgettable.
For more information and updates on the Leave Your Mark campaign, visit leaveyourmark2026.com and follow U.S. Figure Skating across social channels @usfigureskating.
