U.S. Figure Skating Extends Partnership With American Cruise Lines

The partnership includes exposure in NBC telecasts.

U.S. Figure Skating is pleased to announce that it has renewed its partnership with American Cruise Lines, which will serve as the exclusive cruise line partner for U.S. Figure Skating.

As part of the four-year partnership, American Cruise Lines will receive on-air event presenting sponsorship of the ISU Four Continents Figure Skating Championships on NBC and E! Network each year, commercial spots during the competitions and sponsored in-telecast features on NBC.

“We are thrilled to be continuing our partnership with American Cruise Lines. They exemplify what we are looking for in a partnership and are looking forward to working them in the years to come,” Director of Marketing & Sales Annie White said.

The partnership also includes assets across multiple U.S Figure Skating social and digital platforms, a feature in SKATING Magazine, and on-site presence at ISU Grand Prix Skate America and U.S. Figure Skating Championship competitions.

“American Cruise Lines is extremely proud to continue our sponsorship of U.S. Figure Skating,” said Brad Csuka, Vice President of Marketing at American Cruise Lines. “The intensity, dedication and artistry these incredible athletes bring to the ice inspires fans around the world. The entire American Cruise Lines family looks forward to watching them compete throughout this upcoming season.”

Aggregate Sports, U.S. Figure Skating’s sponsorship sales agency of record, negotiated the deal with American Cruise Lines.

American Cruise Lines previously was the title sponsor of 2019 Skate America.

About American Cruise Lines

American Cruise Lines is the largest domestic cruise line in the USA, offering small ship River and Coastal cruising in 34 states. Every year, the company introduces brand new U.S-built ships and uniquely curated itineraries for exploring and Cruising Close to Home®. On all American’s cruises, guests discover the history, spirit, and culture of the United States aboard a sophisticated fleet of American riverboats and small cruise ships. American operates 15 small ships, each accommodating just 100-190 passengers. The company offers over 35 itineraries from Alaska to Florida—cruises which explore both the East and West coasts and the major rivers in-between including, the Mississippi River, the Columbia & Snake Rivers, the Hudson River, San Francisco Bay, Puget Sound, Chesapeake Bay, the New England Islands and more.