U.S. Figure Skating has added to its leadership team with the appointment of Annie White as its new Senior Director, Marketing and Sales.
With more than 13 years of experience in the sports industry, White brings a wealth of knowledge in event marketing, sponsorship sales, and engagement and strategic planning. White most recently served as the Senior Director of Sponsorship Consulting at MKTG. While in her previous position, she supported and consulted on Toyota’s domestic Olympic and Paralympic sponsorships, which includes serving as a major partner of U.S. Figure Skating, along with ties to 18 national governing bodies, the U.S. Olympic & Paralympic Committee and 32 Olympic and Paralympic athletes.
White began her work in sports in collegiate athletics and recreation at the University of Minnesota. She developed a passion for the Olympic movement while spending six years at USA Swimming, where she was the event manager and director of event marketing and fan engagement.
“We are excited to welcome Annie to our team” said U.S. Figure Skating Executive Director Ramsey Baker. “Annie’s experience working with U.S. Figure Skating and other NGBs during her time at MKTG will be a valuable asset to her as she takes our marketing and sales efforts to new heights.”
As the Senior Director, Marketing and Sales at U.S. Figure Skating, White will lead the organization’s marketing department while working closely with Aggregate Sports, U.S. Figure Skating’s official sponsorship and media sales agency, to drive sponsorship sales and fulfillment. She will also oversee the strategic planning and licensing relationships with media partners and the development and execution of organizational campaigns and brand and image initiatives.
“I am thrilled to be back at an NGB helping to support the grassroots and core of youth sports,” White said. “I’m looking forward to bringing my previous experience into the mix to help U.S. Figure Skating continue its phenomenal growth and international success into this next quad.”
White began her tenure at U.S. Figure Skating in early April 2022.