Prevagen, the leading memory support and brain health supplement in America, has agreed to become the official Brain Health Supplement of U.S. Figure Skating, the national governing body announced Wednesday.
In addition to a full complement of advertising throughout the 2021 Toyota U.S. Figure Skating Championships, 2021 International Skating Union (ISU) Championship competitions, and the 2022 ISU Grand Prix of Figure Skating Series, Prevagen will present a “Memorable Moments” campaign which will have a presence on both NBC and NBCSN telecasts, as well as U.S. Figure Skating’s digital platforms. This collection of iconic figure skating moments will be part of U.S. Figure Skating’s Centennial Celebration which will begin with the 2021 U.S. Championships, and end with the 2022 U.S. Championships in Nashville, Tennessee. Prevagen will also be the presenting sponsor of the U.S. Figure Skating 100th Anniversary Special set to air on Dec. 27 from 2-4 p.m. on NBC.
“Prevagen is a great fit to support U.S. Figure Skating and the organization’s 100-year anniversary campaign,” Chief Marketing Officer Ramsey Baker said. “Prevagen helps consumers with their memory, and will help U.S. Figure Skating members and fans relive some of their all-time favorite figure skating memories.”
Prevagen, which has been used by over 1 million consumers, is an over-the-counter memory support and brain health supplement that focuses on improving certain aspects of cognitive function.
“At Prevagen, we are humbled by the hard work each of these athletes has committed to US Figure Skating,” shared Prevagen Vice President of Sales and Marketing Tom Dvorak. “They have endured great personal and professional sacrifices to achieve this very elite level. We are proud to help honor their relentless work by keeping the memories of their performances alive.”
Prevagen’s partnership begins with the U.S. Figure Skating 100th Anniversary Special presented by Prevagen on Dec. 27 from 2-4 p.m. on NBC and will run throughout 2021.