U.S. Figure Skating today announced a multi-year service provider partnership with HotelPlanner, a leading travel technology platform powered by proprietary artificial intelligence, becoming the preferred hotel reservations provider for the organization and its fans. This deal follows HotelPlanner’s recent sports-related announcements with NBA G League and Orlando Magic.
U.S. Figure Skating, the national governing body for the sport of figure skating in the United States, sanctions nearly 500 competitions around the country each year, including three different qualifying seasons, and U.S. Championship competitions. In addition to participating figure skaters and their families, thousands of fans travel to host cities of the U.S. Figure Skating Championships, Skate America and other high-level competitions each season.
U.S. Figure Skating is comprised of member clubs, collegiate clubs, school-affiliated clubs, individual members and Friends of Figure Skating. There were seven charter member clubs in 1921 when the association was formed and first became a member of the ISU. As they celebrate their centennial, U.S. Figure Skating now has more than 800-member, school-affiliated and collegiate clubs.
“Figure skating is a beloved sport across the United States with millions of devoted fans and aspiring figure skaters,” says Tim Hentschel, Co-Founder & CEO, HotelPlanner. “We’re pleased to add U.S. Figure Skating to our family of sports league sponsorships. I’d like to extend our congratulations to the entire organization as they celebrate their 100-year anniversary.”
“Our partnership with HotelPlanner will bring great benefit to our members, sanctioned competitions and fans,” says U.S. Figure Skating Executive Director Ramsey Baker. “Their customized booking solution will provide the most affordable booking option available for those traveling to competitions, whether to compete or to watch from the stands.”
Aggregate Sports, U.S. Figure Skating’s sponsorship sales agency of record, negotiated the deal with HotelPlanner.