U.S. Figure Skating announced today that Guaranteed Rate, one of the largest retail mortgage lenders in the United States, has extended its role as the Official Home Mortgage Partner of U.S. Figure Skating, and become the title sponsor of 2021 Guaranteed Rate Skate America.
Guaranteed Rate will also be the presenting sponsor of the sixth annual National Get Up Day on February 1, 2022, an event founded by U.S. Figure Skating to help skaters and non-skaters alike recognize the grit, passion and perseverance needed to Get Up® in the rink and in life every day. Guaranteed Rate will also work closely with U.S. Figure Skating to identify opportunities to enhance the organization’s diversity, equity and inclusion (D.E.I.) initiatives.
Guaranteed Rate will have prominent commercial presence during U.S. Figure Skating broadcasts throughout the season, starting with coverage of 2021 Guaranteed Rate Skate America, which serves as the first stop on the ISU Grand Prix of Figure Skating Series. Guaranteed Rate will also receive significant exposure with their logo on athletes’ Team USA warm-up jackets, which skaters wear to media events, during warm-ups and in the “Kiss and Cry” as they await their scores.
“Guaranteed Rate continues to be an important partner to U.S. Figure Skating, and we’re excited to welcome them back as the title sponsor of 2021 Skate America. Their commitment to supporting our skaters will be amplified this season with the presence of the Guaranteed Rate logo on our athlete warm-up jackets,” Executive Director Ramsey Baker said. “We’re also extremely appreciative of Guaranteed Rate and their continued commitment to supporting our diversity, equity and inclusion initiatives and National Get Up Day, which is a perfect platform to highlight Guaranteed Rate’s highly acclaimed ‘Believe You Will’ campaign.”
Guaranteed Rate’s “Believe You Will” campaign showcases inspirational stories of incredible athletes and adventurers who believed they could overcome challenges to accomplish their ultimate goals.
“We are excited and proud to be continuing our dynamic partnership with U.S. Figure Skating and the incredible athletes who make the sport such a fan favorite,” said Guaranteed Rate Chief Marketing Officer Steve Moffat.
In addition to its partnership with U.S. Figure Skating, Guaranteed Rate has a “Believe You Will” ambassador agreement with Team USA skater Starr Andrews. Andrews, who finished sixth at the U.S. Figure Skating Championships® in 2018 and 2020, and was the 2017 U.S. junior silver medalist, has earned Grand Prix assignments in each of the last four seasons.
Aggregate Sports, U.S. Figure Skating’s sponsorship sales agency of record, negotiated this deal with Guaranteed Rate.
