U.S. Figure Skating and Werther’s Original Announce Partnership

U.S. Figure Skating announced today it has entered into a partnership with Werther’s Original, the world’s premier caramel brand.

COLORADO SPRINGS, Colorado (Jan. 23, 2020) - U.S. Figure Skating announced today it has entered into a partnership with Werther’s Original, the world’s premier caramel brand. The partnership extends through the remainder of the 2019-20 season.

Werther’s offers caramel varieties in a number of forms and flavors including Hard Caramels, Creamy Caramel Filled, Chewy Caramels, Soft Caramels, Caramel Popcorn, and the newest varieties, Cocoa and Vanilla Crème Soft Caramels.

In addition to becoming the official caramel of U.S. Figure Skating, the partnership with America’s Favorite Caramel includes a robust media schedule for the remainder of the season, beginning with this week’s U.S. Championships in Greensboro, North Carolina and concluding with the season’s final figure skating telecast of the ISU World Figure Skating Championships on NBC in April.

“This is an exciting partnership for us,” U.S. Figure Skating Chief Marketing Officer Ramsey Baker said. “Werther’s Original is synonymous with the feeling of nostalgia and bliss which aligns perfectly with the sentiment our fans feel when witnessing the grace, beauty and athleticism of figure skating.”

The U.S. Figure Skating and Werther’s partnership will extend beyond traditional media with a social campaign that will highlight “blissful moments” throughout the remainder of the season. The digital campaign will encourage fans and skaters to share their own blissful moments or those moments in figure skating’s storied history that spark a feeling of nostalgia for them.

“We are thrilled to have this opportunity with U.S. Figure Skating,” said Werther’s Original Director of Marketing, Kevin Carro.  “U.S. Figure Skating provides great joy to all of its fans and we’re excited to share blissful moments with Figure Skating and Werther’s fans alike”.

Fans attending the 2020 Toyota U.S. Figure Skating Championships will also have the opportunity to sample some of Werther’s latest flavors as part of this partnership.

Founded in 1903 in the small European village of Werther, the smooth, creamy caramel became a family tradition handed down through generations. People around the world enjoy the unique taste of Werther’s Original and its many varieties.

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