U.S. Figure Skating Teams with NBC Olympics to Present Gold Map

(2/7/14) - In partnership with the U.S. Olympic Committee and NBC Olympics, U.S. Figure Skating launched a ground-breaking initiative, the Olympic Gold Map, to promote grassroots involvement in Olympic and Paralympic sport. The initiative will be integrated into NBC Olympics' multi-platform coverage of the Sochi Olympic Winter Games.

During its broadcast coverage from Sochi, NBC Olympics will integrate a series of short promotional features driving viewers to a special section of NBCOlympics.com, NBCOlympics.com/gold-map, which will host an overview video and provide links to the various U.S. winter sport national governing bodies (NGB). 

"For years, we have been receiving letters after each Olympics from parents describing the moment when their children, watching our coverage, fell in love with one sport or another," said Gary Zenkel, President, NBC Olympics. "We want to capitalize on that moment of maximum inspiration and help kids take the first steps towards turning their own Olympic dreams into reality."

U.S. Figure Skating's "Do it. Watch it. Support it." Gold Map page will provide fans information on how to become involved in the sport of figure skating through participation, tuning in and supporting the organization's various programs.

"The Olympics are the pinnacle in international sport," David Raith, executive director, U.S. Figure Skating, said. "We are excited that NBC Olympics has dedicated so many resources during their coverage of the Games to the Gold Map program. Viewers will now have a direct path at that very special moment of inspiration to find out how they can become involved."

Fans will be encouraged to select the sport or sports that have piqued their interest, and the NGB websites, in turn, will provide information about how they can get involved. Fans interested in learning more about U.S. Figure Skating and its programs can visit www.usfigureskating.org/gold-map.

"From how to sign up for their first lesson to when they can tune it to watch to what they can do to support our sport, fans around the country that use the NBC Gold Map will have the answers to how they can do it, watch it and support it right at their fingertips," Raith said.

Bookmark and Share