Kimmie Meissner Lands Three Endorsement Deals
Photo by Paul Harvath
(2/1/07) - Newly crowned U.S. champion Kimmie Meissner has landed three major endorsement deals with Subway, Under Armour, Inc., and Visa.
Meissner, 17, who is also the reigning World champion, will appear in her first national TV commercial with Subway, the sandwich food chain.
“I am really excited about working with Subway [because] I eat there every day after practice." Meissner said. “I am also excited about Under Armour. I like wearing their clothes for practice, to work out and to school. I am really proud of the Visa deal. It's nice to be honored in the same way as someone like Michelle Kwan, who has always been my role model."
Meissner flew from Spokane to New York City after the U.S. Championships to shoot the national TV spot for Subway on Tuesday. The deal with Subway is a perfect fit. She has been a regular customer at a local Subway shop and stops there daily to order a turkey sub, complete with carrot sticks, on her way to practice sessions at the University of Delaware. After the 2006 Olympic Winter Games in Torino, Italy, the owner of the Subway restaurant where she regularly eats helped arranged a regional TV commercial.
For the national commercial, she is expected to appear with Subway star Jared Fogle, a college student who lost 245 pounds after eating the subs. Meissner will bring a fresh face to these ads. Since she is a physically fit athlete, she will capture the company's message by inspiring the American public to “Eat Fresh."
Her pact with Under Armour is especially exciting since the company is based in Baltimore.
She also will be endorsed by Visa, which is a major sponsor of the Olympics. Meissner, who was the youngest American on the U.S. Team in Torino, finished sixth at the Games. She followed up that performance by winning the World title in Calgary, Alberta, in March.